AEN creates and engineers highly relevant moments that accelerate growth and fuel brand advocacy. Media in fragments? Users in charge? Changes every day? Good. We’re in our element.
With so many choices out there, there’s only one sensible approach to digital:
Partner with an agency that knows which levers to pull and makes it all work in sync.
TV streams to your phone. Newspapers deliver stories to your toolbar. Encyclopedias ask you to be their editor. Our old analog friends are behaving a little strangely online. And one thing is undeniable: Consumers are in control. That’s a good thing. Now, customers and brands can engage each other directly, leaving everyone fulfilled. But in order for businesses to do this, they need big ideas and elegant solutions working in harmony. That’s why major companies turn our way when they want to do digital right. And it’s why their brands come through loud and clear – anyhow, anywhere, anytime.
And regardless of where youre located, the size of your budget, or how many business challenges you face, we engage every project with the same passion and attention to detail, because, for us, the end goal is always the same:
TO HELP MAKE YOUR BRAND BETTER KNOW, EFFICIENT & MORE PROFITABLE
What is our secret winning strategy for you? Three important words:
KNOW YOUR AUDIENCE
A well planned winning strategy is not made in a boardroom. It is guided by your customers.
The Web escalates your business and your brand to broadband speed. It’s profound that way. But its real beauty lies in how it reflects the people you’re trying to engage – what they enjoy, what leaves them cold, what makes each of them totally unique. Conventional strategy reacts to the choices people make online – but great digital strategy anticipates the fundamental needs and desires that drive those choices. Through advanced consumer research, deep analytics and unparalleled industry expertise, we uncover the needs of consumers and unexplored digital business opportunities.
We create innovation plans and marketing strategies that allow brands to leapfrog competitors in an increasingly digital world.
None of those annoying in your face pop up banners. AEN brings on deep, rewarding interactions.
Today’s consumer is the savviest in history. And we like that. Because we believe consumers are willing to share with a brand when they see a little bit of themselves in it.
We hate advertising. But we love brands. Are we crazy? Of course not. We just think that most advertising is designed to shout at people until they pay attention. And we’d rather not shout. We’d rather just start a compelling conversation between a brand and its audience.
We Engage your audience on their terms, where they hang out. Encourage them to share. Then we’d like to measure whether that conversation made the brand, the publisher and the customer happy.
And if it didn’t, we’d like to do it better the next time. We believe our formula is the future of advertising.
So many consumers, unprecedented types of mediums and ways to connect. Your company needs a single thing:
ONE POWERFUL VOICE
Your story must reach customers on every level – without losing its identity and irresistible appeal.
When's the last time you actually went into a bank? A travel agency? A car dealership? Today people live online, which is why TV and print simply aren’t enough for advertisers anymore.
The Web gives brands the greatest control of the total consumer experience. But the things that make digital so great – more ways to access the Net, increased mobility – can also make it complicated. Maintaining a single, cohesive identity through these many channels isn’t easy.
So here we are: experts in the digital spectrum who understand its advantages and its obstacles. With creative concepts, inspired animation and interactivity, and an intuitive grasp of users’ needs, we design compelling brand experiences that move people to take action. Marketing, as well as the Web, is reinventing itself. Consumers drive it. Creativity fuels it. Change is a challenge. And at AEN we thrive on it.
Today, you must be ready to "Expect the unexpected". This is our best advice to you in todays digital marketplace. At AEN, we practice what we preach by:
KNOWING WHAT'S COMING
We don't admit this: We’re geeks about new media. And that helps us keep our clients informed and empowered. So instead of worrying about the future, they can simply embrace it.
Right now, somewhere out there in the vast digital sphere, there’s a device, an application or some nascent technology that no one’s heard of yet. But they will. Maybe it offers a new way of doing something ordinary. Maybe it renders today’s most popular sites obsolete. Maybe it just flat-out promises inconceivable new experiences.
You’ve seen innovations like this already: podcasts, wikis, RSS. Our emerging media specialists are already studying the next developments, learning how they’ll integrate into our lives and determining their fit for our clients and their customers. So whenever that next killer app becomes part of everyone’s bookmarks menu, dashboard or daily routine, our clients will already be a part of it.
Is your audience under the influence? (No not that type of influence!!)
THE SOCIAL MEDIA INFLUENCE
It’s about engaging with social media and social influencers to achieve the marketing and business needs of your organization.
Consumers are communicating more than ever online and making more of their choices based on the opinions of others – sometimes friends, sometimes experts and sometimes complete strangers. It’s about peers influencing peers and brands engaging with consumers’ on the consumers’ terms – wherever and whenever the consumers choose. But that doesn’t mean marketing should get the boot. Instead, enter the third dimension of marketing – Social Media Influence Marketing.
Marketers used to live in a world where brand marketing and direct response were all that mattered. No longer. Our stragegy is about employing social media and social influencers as a part of the entire marketing funnel and beyond too That is where we come in. At AEN we are working with peer influencers to transform them into brand advocates. We build and market those immersive socially driven experiences for websites and social platforms. Because in the interactive world, consumers are simply sharing what they know – what’s real.
What is the best way for you to find customers?
LET THEM FIND YOU!
The homepage is dead by itself. Okay, maybe it’s not that drastic yet. But consumers are increasingly finding companies’ products and services simply by visiting their favorite search engines.
They’re entering through the side door, back door, and everywhere else. This idea drives our search practice. Because we understand that, as wonderful as our clients’ sites may be, they’re only as strong as their place in search returns.
As a major buyer of paid search, we’re skilled negotiators and panalysts. But we’re also fluent in the algorithms that make these engines tick, taking advantage of the latest bid management tools and investing in predictive proprietary analytics. Even more, we’re big thinkers who find imaginative ways to optimiz get together. And it’s why companies come out on top – in their industry and on the results page.
We respect email as a genuine conversation. We believe people will get the message.
Email is still the leading tactic in marketing. But to be effective, it has to communicate – not aggravate, inundate or otherwise irritate its way into a customer's inbox.
Email is personal. And it promises immediate dialogue. Which is exactly why everyone hates it when businesses abuse the connection.
We make electronic messaging meaningful for our clients by making it welcome to their audience. How? Through advanced deliverability techniques, ISP-friendly design and insightful user-experience mapping. And thanks to our close partnerships in email technology, we also offer the whole marketing and compliance package. So, when people log on and see the usual, distracting announcements of major winnings, international can’t-fail schemes, and offers to enlarge, uh, certain things, they’re relieved to find at least one invitation that promises something real – and delivers, your message!
